Freelance tech blogger / copywriter

I specialize in tech and SaaS blended with elements of psychology. I help companies to build their brand and generate conversions through blogging and content marketing.

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Technical writing in the world of SaaS

With the rise of the SaaS (Software as a Service) industry and explosion of software development, writing good docs has become an art form in itself as companies realize it’s not that easy to just write the docs.

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Spotlight on Write the Docs software documentation community

Did you know that there is a thriving community for people with a passion for software documentation?

Animated logo design article

Why stand still? Reasons to consider animated logo design, with ...

Animated logo design is increasingly popular area in branding and visual identity.

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The problem of women in tech for International Women’s Day 2017

It’s well-known that there is a lack of women in tech, and International Women’s Day 2017 gives us an opportunity to reflect on the progress that has been made and the work still left to be done.

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5 of the best tech apprenticeship schemes in the North

It’s no surprise that jobs in the tech industry sound like some of the coolest ones around today. They could have you mucking in on anything and everything at one of the country’s growing number of digital startups.

Lead scoring best practices article

Lead Scoring Best Practices For Business | Teamgate Blog

If you run a small to medium-sized business, you’ve probably heard of lead scoring. We are sharing a set of lead scoring best practices which will help to improve sales conversion rates of your company.

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The Future and Beyond: 2017 Key Digital Trends

The world of digital is always shaped by events happening in the rest of society. International relations are now carried out at the click of a tweet. President Donald Trump’s administration debates the future of the internet and net neutrality is at seriously at risk.

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Tech Giants’ Responsibility To Be Ethical

The culture of being a startup doesn’t necessarily make sense for tech giants. As a startup, you are the underdog and you must do whatever you can to get ahead in a competitive environment.

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The Dark Side of Artificial Intelligence: A Loss of Jobs and Mass Unemployment

Artificial intelligence is popular at the moment, leading people to fantasise about a future where humans can be free of performing basic, drudging work.

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Caution and hope: how small IT businesses in the UK can cope with Brexit

There is cause for hope and also reason to be cautious. All bets are off now and it will be up to you to steer your company successfully through the many changes that lie ahead.

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Bitcoin, disruption and women in fintech…

There is a lack of women in fintech and the problem has not been addressed yet. This imbalance has occurred for a number of reasons. One is that the industry can seem impenetrable to outsiders.

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How to choose the right marketing channels for your SaaS company to increase ROI

Many SaaS businesses try to save money on marketing spend, but investing in these activities is essential for the growth of your company.

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5 ways women can get ahead in the tech industry in 2017 - Fruition IT

Women in tech (or the lack of them) is still much-talked about as we move into 2017.

How the best B2B SaaS brands use content to become loved by their customers

Marketing for a SaaS business is an area of marketing unlike any other. The distinctive nature of SaaS marketing is what makes it exciting.

Code first girls hack your career in media tech article

Hack Your Career in Media Tech at ITV, Thursday 8th December

Want to know what happened at our Code First: Girls Hack Your Career in Media Tech event on Thursday 8th December? Now you can, thanks to our Community Blogger Catherine Heath.