Catherine’s a blogging sensei, addicted to copywriting. She adamantly believes in ditching the jargon – just give her plain writing. Find her publishing content on software and learning programming.
Adam Rogers, Content Marketing Manager at Kayako, tells us how the company uses social media to promote their well-known software brand.
LivingLens is based in Liverpool’s Baltic Triangle, where it has grown from a team of 5 to 17 across Liverpool, London, New York and Toronto in a few years as a result of equity financing. They’ve gone through four rounds of investment to date and raised £2.5 million.
Documentation is the most rock n’ roll part of a SaaS company, right? Probably not.
Documentation for your SaaS product is crucial, though it may not have been high on your list in the whirlwind that is in a SaaS startup.
In a market heavily dominated by incumbents like Gillette, Harry’s very quickly went from an unknown newcomer to what is now a major brand and household name. This was partly driven by their memorable launch competition that helped them disrupt from the start.
As Street Support Network, part of Manchester Homelessness Partnership and the GM Homelessness Action Network, we have a backlog of tasks requested by people experiencing homelessness and frontline workers. We need help from the Manchester digital community to work together developing these features.
The definition used for a ‘digital tech business’ in the Tech Nation Report is a “business that provides a digital technical service/product/platform/hardware, or heavily relies on it, as its primary revenue source.” But ask around, and you’ll find people attached to all sorts of different ideas of what a ‘tech company’ is.
It’s no surprise that jobs in the tech industry sound like some of the coolest ones around today. They could have you mucking in on anything and everything at one of the country’s growing number of digital startups.
Acorn & Pip is an ecommerce brand marketing sustainable, organic and design-led children’s clothes, decor and toys, founded by Lucy Estherby.
We know that writing technical content is important, and the way you write that content is even more important. It has to be accessible and easy to understand, which is why you need to use active voice.
Do you know who your customers are?
Every SEO campaign needs a focus. You need to know who your customers are in order to market to them effectively.